Class: Marketing Strategies for Luxury Brands and Experiences
Developed strategy to expand and strengthen Bottega Veneta by the year 2050
Included an in-depth historical review of Bottega Veneta and its ethos, brand identity, competitive landscape, consumer analysis, and opportunities for growth
The final strategy was expansion into bespoke furniture and an auxiliary line of Bottega beauty products to maximize future brand equity
Bottega Veneta: Brand Building
